Social Media Strategies for International Marketplace: the case history of Rustichella d'Abruzzo

sowebing e-commerce

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Alex Davila from California: in 2004 he opened of love the Rustichella d'Abruzzo Official FB Fan Page. After 13 years, Alex has visited for the 1st time the pasta factory of his "favorite pasta in the world."

Social Media Strategies for International Marketplace: the case history of Rustichella d'Abruzzo. This was the focus of Sowebing Camp 3rd edition, 2 days ago at Hotel Villa Maria in Francavilla al Mare. Sowebing Camp is an educational meeting 100% Social Media focused, for business men, manager and freelance professionals, organized by Spinosi Marketing from Roseto degli Abruzzi in collaboration with Hosting Virtuale. Rustichella d'Abruzzo had presented its "case history" as artisan pasta brand in the digital marketing, also thanks to the strong presence in 70 countries in the world. In 2014 and 2016 respectively, Rustichella d'Abruzzo had obtained the 2nd and 1st place as "Best Stand Twitted" at CIBUS Parma, reinforcing its brand identity and awareness in the social media field.

Maria Stefania Peduzzi, Owner and Head of Communication and Marketing Department RdA said: "These results confirm the assumption that it's possible to tell Abruzzo region and our activities also through a specific social media strategy, founded on passion and innovation. Abruzzo is a wonderul territory made of sincere people who love family, history, food and traditions. We believe in the sincere digital communication in order to tell the mission and vision of Rustichella d'Abruzzo in 70 countries in the world."

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